Melbourne Picnics

Wrote copy for and developed EDM to be sent out to Melbourne Picnics database.

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Built online store:

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The Lion King

Seven influential Melbourne Mummy Bloggers were invited to a special screening of The Lion King and an overnight stay at Melbourne Zoo prior to the Blu-ray and DVD release date.

  • All seven bloggers posted about The Lion King event to a combined reach of more than 150,00 unique visitors
  • 289 positive comments generated from blog posts
  • #tlkroarnsnore reaching over 13,000 on Twitter in 24 hours